Manana, I head up to Texas for two weeks. So, a parting shot — and free advertising for Absolut. This billboard sits above the corner of Nuevo Leon and Sonora, a busy intersection in the Condesa neighborhood of Mexico City.
Clever, eh?
In an Absolut World
17 responses to “In an Absolut World”
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Now, wait a gosh darn minute!!!! Since when?????
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Their ad campaign is based on “ideal situations.” So, in an ideal world (down here) this would be how it all turned out.
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Wouldn’t the green part would be labeled “Espana”?
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Uh, no. Mexico booted Spain out in the early 1800s. The War of Independence.
Not-so-coincidentally, this occurred not long after Indian Mexicans finally developed resistance to smallpox. It took about 6 generations of misery.
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This is awesome! Jeremy and I just saw it for the first time on our way to Deigo last night.
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Very cool. But in most of Tejas, them are fighting words 🙂
Sad to hear that you’re arriving in Texas as we’re leaving.
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Ha! This would send a whole lotta rednecks running for dear life! Love it.
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Hey do you mind if I include this image in a future blog post — with appropriate credit, of course?
Thanks!
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That’s my ideal “ideal situation”.
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Vivo a 5 cuadras de ahí y nunca he visto este anuncio. La próxima ocasión me fijaré…
Me gusta tu blog.
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This might look very innocent and clever, but is their intention, should I say their plan to make this map a reality. Don’t believe me..just ask the residents of the border states.
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That’s funny, Max, considering the link attached your name there. Eliminate negative thinking, huh? How about delusional paranoia while your at it?
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I’m all for repatriation but uh…
Isnt’ that inglés on the billboard?Keep it up Joy.
pelón
expat living in El Centro -
It’s very hard to accept the truth and very easy to label someone a racist and a bigot, but what people like DKN don’t understand is that there are some things which we cannot close our eyes to. And delusional paranoia you say….i sugegst you take a look at La Raza’s website. Denial is not an excuse.
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But Max, the thing is, what’s so wrong with what La Raza has to say? Would it really be all that terrible if we stopped being so xenophobic (and often racist) in the U.S. and stopped thinking in terms of borders? Listened to what La Raza had to say? I’m not saying they’re anymore right than you, but they’re certainly not anymore *wrong.*
I grew up in South Texas, an area that no matter what, is very much half U.S. and half Mexico. I don’t see it as a terribly frightening thing if, god forbid, we happened to let Mexico join our country. Or Canada. Or Guatemala. Or India. Whatever. I mean, it’s already a global society, borders are becoming increasingly irrelevant. I work online, I can work from anywhere. It’s wonderful. I love being in Mexico, I love experiencing a world outside of the U.S. I don’t want the countries to merge — I want Mexico to retain its far more enriched culture. But I don’t start having panic attacks at the notion of erasing the borders. People are people, and a bit of world travel helps many people lose their fears of others, and to help you understand the Absolut ad as a bit of humor, not a political rally cry.
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Joy, the ad finally made the front page of El Universal today. As far as I know you were the first blogger to put this up, although the LA Times is getting all the credit. They got more than 1,700, mostly angry comments, since they put it up. But you beat them by about a week! We need to get some Absolut and grapefruits this weekend…
Joy Victory 
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